Sunday, March 07, 2010

Birth of the Virtual Gallery? at Pulse Art Fair

Founder by Quentin Curry

Ran into Laurence Lafforgue, founder of at their booth at the Pulse Art Fair on the occasion of their launch of   Laurence works with the rising stars of the art world to make their works available to fans through affordable, limited edition prints that can be purchased over the internet.  The prints arrived unframed, but the site provides framing suggestions from the artists, together with a three-minute video interviewing the artist about the particular artwork.

The interview with Quentin Curry is found here.

The prints start at $50 and are selling like hotcakes - so whether you buy as an investor, an art lover or both, check them out.

From AWL's FAQ page:

What is a limited edition?

An edition is a limited run of a particular piece of artwork. Once an edition is closed, the print cannot be reproduced, ever. ArtWeLove works directly with artists to offer editions for sale solely on Shop.ArtWeLove.

How unique is my limited edition piece?

Your piece is one of a limited run specifically created with the artist, and approved in sizes and print types by the artist. No additional prints will be made of this unique work -- and it is only available through Each print comes with a certificate of authenticity which is numbered and signed by the artist.

How do I know these prints are authentic fine art works?

All of our projects are developed under the artist's direct supervision. Each print is paired with a certificate of authenticity, signed by the artist, and is individually numbered. All our prints are created using some of the finest archival pigment inks available, and they are printed on high quality fine art or photo-base paper. For prints in particular, we use a “Giclee” printing process, which provides better color accuracy than other means of reproduction. Giclee printing is an industry accepted standard for fine art reproduction, used throughout museums and galleries; they can be worth thousands of dollars. Numerous examples of Giclee prints can be found in New York City at the Metropolitan Museum, the Museum of Modern Art, and in Chelsea galleries. Some auctions of Giclee prints have fetched $10,800 for Annie Leibovitz, $9,600 for Chuck Close, and $22,800 for Wolfgang Tillmans (April 23/24 2004, Photographs, New York, Phillips de Pury & Company).

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